The article is globaly positive.
Not very clear for the neo as it doesn't gives the first step to have some bitcoins. It doesn't show where / how to spend it (how easy it is). but still
Looks like "Pierre Noizat" knows someone in "le monde" his name and company is over represented. compared to other services
[EDIT] I should ask le monde.fr if they accept btc for there subscription program wich allow poeple to comment because nobody in the comments understood anything on how to try and why it's nice