This project is part of NeuCoin’s self-proclaimed “radical idea” of “distribution as a tool for mass adoption.” NeuCoin doesn’t believe in giving away its virtual currency for free through “air drops.” Instead, the project believes that the “right way” to spread adoption of a currency is to make users earn it. Although they give out pre-mined coins through “freemium marketing programs” as a way to get people to try them out, NeuCoin “never simply [hands out coins] for free — customers have to earn them by investing time and attention.” — they believe that their distribution model is the key to fast mainstream adoption.
NeuCoin believes that this method of distribution prevents fraud and “rewards people for doing something that they already like doing.” The project’s philosophy is that, if someone likes games like Solitaire, they will probably choose to play the NeuCoin version of the game if they can earn some free coins in the process. By making people earn NEU by doing things they already consider fun and enjoyable, NeuCoin hopes to entice people to “come back for more.”
http://bitcoinist.net/neucoin-makes-moves-with-facebook-game-and-tipping-platform-launch/ 
