I don't know any of the bitcoin related kickstart which allow public investment. I have recently heard one india based bitcon wallet have raised 1million$ recently but it is from private investment. So may be some other member may have better idea.
It's not a fundraiser, investors were already a part of the company's advisory boards and related to the company in some way or the other. Only now they have invested their own money into a venture that they think will yield them a good return.
Keep your eyes on Bitstarter.co you'll see something in the line of kickstarter / indiegogo coming from people behind that website.