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January 17, 2016, 11:29:38 AM |
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I am always astonished to see how little the "great businesses", in fact, know about their business. There is a whole industry out there failing to grasp the basics of how to reduce their cost of business and optimise their operations. These businesses range from TV and Movie Subscriptions to E-Book Publishers to Seminar and Learning Services and Online Stock Photo/Video Agencies (the latter are focused on in more detail below).
I have a somehwat better feeling an higher hopes when it comes to smaller operations. These include 3-D printing innovators, How-To publishers, and some other small providers of downloadables. Because of their size (and their degree of involvment) they may be able to jump on to this train sooner than the "big boys".
The entire online stock phot and video industry has failed to at all "get it" though. Very much in the business of selling for "micro-payments" (and that's even due to their own fault: ruinous price wars decimating per-image payments to pennies a pop!), none of them has even discovered Bitcoin (let alone all other Crypto coins or Alt coins) for their business.
Take Shutterstock, for example (because they obviously like believe they are the greatest one out there, fuelled by the ignorance of their customers/mainstream media, not the smartest people on the planet) who have run down this business to a point where images can be had for .35 or .23, sometimes even for free. Yes, they are most prominent -- when it comes to winning the race to the bottom. (The same goes for all other Microstock agencies from Fotolia to iStock to Pond5 etc. as well.)
Technology they know not, just have a look at whether or not they can fix known technical problems and issues in time (they usually don't), or at what kind of technical "goodies" they provide (counters, improved Social Media integration, better SEO, and other "novel" ideas). Not thrilled.
At the same time, they and all other agencies restrict payouts "because of payment processing fees" and similar reasons. If the just knew the first thing of true innovation, they ought to be aware of Bitcoin's problem solving ability for these matters. Of course, they have no incentive to care, because they are passing that (avoidable) cost on to their artists -- so why should they give a damn? Here's why: in order to not look even more stupid and outdated, and in order to stay abreast of developments.
Also, it would be nice to at least have those obvious users of Crypto coin technology finally waking up and get on board to finally have more "real-life business" and acceptance for Bitcoin and overall Crypto coins. That"s not the only incentive for me to write this post though, it's rather because it's vexing to see that these "pros" are totally failing to see the obvious and at least grasp the basics of their business!
It will be interesting to see whether or not at least those smaller operators, How-To publishers and 3-D printing operators will be faster to catch on to this and lead the way for the disnosaurs or "old farts" to finally get it, too.
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