Emercoin: Leading the way Towards a Decentralized World; An Interview with CCO Jason Cassidy
Emercoin was founded in 2013 as a hybrid of PPCoin and Namecoin and was established with the vision of creating a fully functioning merchant platform.This was achieved and now Emercoin is at the forefront of crypto development. Over the past 2 years, the project has developed many interesting features.
My favorite feature developed so far is the advertising platform. Coming from a marketing background, I guess I am biased. Although it is simply a pay per click system, having it integrated into a coin is phenomenal. I think this feature will likely get noticed more as the coin expands its base. Next comes the transaction optimizer which tries to find an exact match to a transaction being sent to reduce the return transaction or “Change”. We will talk more about that with Jason in the interview Emercoin has nine services in total including:
DNS – built from namecoin called EMCDNS.
EMCSSH- Secure shell management system needed by every site admin.
EMCLNX- Decentralized pay-per-click advertising network.
EMCTTS – Trusted storage for digital timestamps on the blockchain.
EMCDPO – Digital proof of ownership solution for physical or digital goods and services.
InfoCard – Storage for electronic business cards for use with EMCSSL.
Magnet – Distributed torrent tracker for internet file sharing.
Emercoin was added to Microsoft Azure on it BaaS platform. Although Emercoin is not the first coin added to the platform and the service does not focus on crypto as payment method. The uses of this new service are yet to be fully explored.
Jason Cassidy is the CCO OF Emercoin. He has a background in programming and left Blackberry in 2012 to branch out into crypto.
After launching Canada’s first Blockchain consulting firm (CryptoConsultant.com) and a media company called BlockchainTV, he joined Emercoin to help bring his vision of a decentralized world. Now Jason sits down with me to discuss the future and how Emercoin is leading the way in developing solutions in a decentralized world.
So Jason, it looks like Emercoin is a fully developed platform for commerce providing security, DNS, marketing and even advertising. Tell us a little more about it.
Yes, EMCLNX. Emercoin has nine (9) services already developed and being used. This separates us from virtually every other digital currency or blockchain platform today.
Why do you think Emercoin hasn’t gotten the recognition that other less developed projects (litecoin, Dash) have gotten?
In my opinion, this has to do with the company’s focus on underpraising and over delivering. I came from a background at BlackBerry where we were constantly going over our projected dates. This was because there was a culture of overpromising and under delivering, and people began to accept this. I worked hard to try and change that philosophy and BlackBerry during my time. So when I joined the Emercoin group, I was overjoyed to see the team had employed the same mindset. The focus of Emercoin has been on the development of tools and services the public can use.
We were not interested in securing external funding based on promises of technological innovations several years in the future. We wanted to create the future ourselves and then let the market know about our solutions. I believe that because we took that path to create and innovate over hype and promise, we have “flown under the radar” so to speak.
https://www.cryptocoinsnews.com/emercoin-leading-way-towards-decentralized-world-interview-jason-cassidy/
