First of all would really help if you could provide all the proof and not just partial proof as it makes the whole thing a mess.
[b][color=black]What happened:: [/color][/b]
[b][color=black]Scammers Profile Link: [/color][/b]
[b][color=black]Reference Link: [/color][/b]
[b][color=black]Amount Scammed: [/color][/b]
[b][color=black]Payment Method: [/color][/b]
[b][color=black]Proof of Payment: [/color][/b]
[b][color=black]PM/Chat Logs: [/color][/b]
[b][color=black]Additional Notes: [/color][/b]
I did a little digging base on submitted evidence by you and seems that he has a history of scamming some users here before:
Scammer profile:
https://bitcointalk.org/index.php?action=profile;u=713392Another thread regarding him:
https://bitcointalk.org/index.php?topic=1331754.0Try to complete all the evidence and update this thread with the correct format so others users could evaluate and neg rate this user accordingly and also have this in mind that, you have to blame yourself for not using a escrow for this deal and hope you learn from your mistake because scammers are every where.