Bitcoin has experienced various price fluctuations since its inception, rising from around $100 to over $1,100 per coin over the course of 2013, falling almost to $200 by the end of 2014, rising back to around $450 by 2015’s close, and is currently valued close to $400, with minor fluctuations continuing daily. Price uncertainty such as this poses a particular challenge to businesses depending on a reliable stream of income to operate.
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http://cointelegraph.com/news/bitcoin-businesses-price-fluctuation