So the advantage using Bitcoin {In this instance, Coinbase’s Shift Card} is that you would be paying lower fees than any other payment method out there, after you
subtracted the $10 issuance fee to acquire the card? The question is, would the average Uber customer go through all that trouble to acquire a Coinbase account and
then pay for a Shift card and then having to fund the card? We are trying to re-invent the wheel here.... and the wheel {Bitcoin} has been working without problems.