Lets compare.
Betsofbitcoin
NFL Playoffs - Atlanta Falcons over the San Francisco 49ers
For 0.10, Against 0.0
NFL Playoffs - Baltimore Ravens over the New England Patriots
For 0.10, Against 0.0
bitbet.us
NFL Playoffs - San Francisco 49ers over the Atlanta Falcons
For 38.06, Against 62.04
NFL Playoffs : New England Patriots over Baltimore Ravens
For 22.04, Against 78.06
Looks like bitbet has about 1000x the volume for NFL bets.
And this is exactly how you bloat your books with coin from IPO, to make yourself look better than your competition
And then, all you need is few not so bright shills to do the rest - "astounding success"
This .us domain is interesting. I thought that .us TLD is only for US companies. I guess you had to lie to get that one.