I might would wait until there is an easy way to buy BitCoins, since there isn't a way right now to decide to buy BitCoins, and receive BitCoins within an hour if you don't already use Dwolla or Liberty reserve, which few people do. The ways most people will want to use will take 24 hours or more. On the other hand, anyone that is on your site's mailing list would probably be cooler with going through the technological hoops required to get BitCoin OTC or anything else working.
My 2 cents.
On a side note: I'm excited that a real life fairly legitimate website is accepting BitCoins! None of the other places listed on the BitCoin wiki are anything I would use, but this is. It isn't Amazon or NewEgg legit, but its still a good start.