the facts are simple.
The main investors who control the big exchangers(Coinbase, Bitstamp, Kraken, Itbit, BTC china, Okcoin) wants more control over Bitcoin. Now, they can "only" manipulate the market through "agreements" between the main exchangers and trough their bots. Let's not forget that Mtgox manipulated(through a bot; it'a a fact that it was proved) the market as they wanted and they were only one exchanger( with 70% marketshare...indeed). Now, it's a cartel.
By having their own e-currency(that means a "new" Bitcoin), they will control everything. Their developers will do what they are asked to do. Money talks!