To put it in a simple way: Stop right where you are.
You can't really hope to compete here. Online gambling is an extremely competitive market. Thousands of website are doing not only what you do, but also provide dozens of other services. Just ask yourself: "why would anyone use my website".
Currently the answer is clearly: they wouldn't.
You need to work on your design and the UX of your site first. That's a mandatory part man, you won't go anywhere without doing that first.
It is used to increase awareness of a coin. It's almost a free bet as it is so no profit here. Not trying to compete with other bets as well as this is being used like lotteries of altcoin of some sort.