Its not really a new service. I has allready been around for some time so its a little bit disapointing that there aren't more rewiews on theyr service.
But that could be the result of the high fee for getting a card from them compared to other providers like e-coin. After a little research i found out that the fee of 0.15 BTC isnt really a card issuing fee. Its the price for DHL express shipping.
In my opinion its interresting because its the only avaliable card that is not issued by Wave Crest holdings. Its allways good to have alternatives!