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They use a different BTC address for each crowdsale transaction, so you can't even verify that people are even joining the ICO. This also means you can't really ever find out how much they raised.
Put this along with that the PR guy can't even explain what the hell they are even doing, and the fact that they have no proof of what they claim, orbwho they are, you can clearly see this is a scam.
If you send money to these guys, you deserve to be ripped off.
Plain and simple.
They also refuse escrow