Adopting Bitcoin would also counter the threat of Apple Pay, Android Pay and payments in Facebook Messenger. As an open protocol, Bitcoin would offer users far more flexibility in how they would transact than the closed ecosystems these services will inevitably bring.
Think this is what stuck out from that article the most,part of me thinks that if these parties start to get a hold on the system in any effective means,it will be a bad thing for the whole world. Apple is famous for creating new chargers on their systems so people are forced to upgrade. Imagine what they would do with a cornered financial market!