Would you pay a small amount of Bitcoin to access media content?
Bitcoin micropayments do not seem to make much sense to both consumers and media outlets these days, even though the concept could prove to be a viable ads replacement in the long run. Over in France, local media outlets are actively blocking users from accessing their content when they are running an ad blocker in the browser, as it would diminish earnings from advertisers. While this situation is very annoying, it is also a perfect example of why bitcoin micropayments are a solution.
http://bitcoinist.net/french-media-campaign-blocking-ads-opens-door-bitcoin-micropayments/