Say what? Never heard of this one. Given the massive number of coins already on the market, does this one offer anything new? My guess is no and it'll likely be trading for 0.00000001 btc within a few months.
DigixDAO is not a coin, its a
DAO (
Decentralized
Autonomous
Organization).
Today they held a crowdsale for the DGD tokens (basically every DGD is a share in the company).
Their business: you send them crypto (BTC, ETH, LTC,..., no fiat is accepted), they buy gold bullion with it and store it in a vault in Freeport (=fort Knox of Singapore).
Then for every 1 gram of gold, 1 DGX token is created. DGX can be seen as a new coin.
My guess is that 1 DGX will be trading close to the price of 1 gram of gold (thanks to arbitrage), since you can redeem your DGX for gold bullion if you want.
In a nutshell: DigixDAO (that runs on the Ethereum blockchain) is the decentralized version of E-Gold (digital gold company from 1996-2009).