Although the Starbucks program is not a digital currency in the traditional sense, do you think it will be a success?
It is not the first time there is a connection between Starbucks and digital currency, as users of the Fold App have been able to pay their coffee with Bitcoin for quite some time now. But the major brand is trying to take things one step further, as there is a plan to issue Starbucks digital currency. The so-called Starbucks Rewards “stars’ could become the new official digital currency of this brand in the future, which would be linked to a prepaid debit card.
http://bitcoinist.net/upcoming-starbucks-digital-currency-is-no-threat-to-bitcoin-and-fold/