Similar to the expansion of use cases for Blockchain technology outside of Bitcoin, tokenization is undergoing a shift in the ways it is viewed beyond traditional outlooks as purely a means to secure financial account metadata. As Shane Fitzpatrick, Head of Global Business Solutions, EMEA, at FirstData, put it, realizing applications for tokenization is best thought about in the context of of how individuals live their lives and the data that they care about and generate day to day, be it on their phones in applications or elsewhere. Mr. Fitzpatrick remarks, “When we think about tokenization, we think about experiences and lifestyles that haven’t even happened, yet. Maybe tokenization should secure identity, loyalty, systems, and others… We purchase more than ever online, and tokenization and securing information security have a significant role within that environment, to secure additional sensitive information about our behavior.”
http://bitcoinist.net/tokenization-mastercard-tokenization/
