[2016-04-06] NDTV: Brave Browser to Pay Ad-Viewing Users in Bitcoin

Mozilla Co-Founder's Brave Browser to Pay Ad-Viewing Users in Bitcoin

http://gadgets.ndtv.com/apps/news/mozilla-co-founders-brave-browser-to-pay-ad-viewing-users-in-bitcoin-822631

When Mozilla co-founder and former CEO Brendan Eich revealed the Brave Web browser back in January, the idea behind the browser was to block intrusive ads that slowed down the performance and the loading speed of a website. It also restricted the loading of other data collecting technologies such as analytics scripts and impression-tracking pixels. It would allow native, trackerless ads from publishers themselves, as well as non-intrusive safe optimised ads from Brave's own ad network.

Last week, Eich detailed the company's plan for a user-publisher-browser revenue sharing model for the Brave Ad Network, and the Bitcoin-based micro-payments system for users and publishers called the Brave Ledger. The move will see both users and publishers paid in Bitcoin for viewing and serving non-intrusive Brave Ad Network ads, and maintain Bitcoin-based Brave Wallets for payments. The company has released a developer specification of the Brave Ledger system for discussion, seeking to ensure a streamlined model that doesn't present complexity to the user, while giving granularity and protecting privacy.