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Author Topic: Will actual country wide commercials boost crypto?  (Read 875 times)
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April 28, 2016, 04:42:57 PM
 #21

if i weren't info bitcoin i would still be thinking what this auroracoin is upon seeing those ads.
i may google it if i have the time to simply pick my phone out my pocket.

not a very ceative ad though, you should at least put some text to it probably, "your wealth auroracoin"
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April 28, 2016, 06:06:20 PM
 #22

Busstop campaign is now fully in place!

Timelaps video is in the making...
Just wow. You've got yourself a pretty good photographer there. I hope one day I'll see a poster of a crypto-currency just like yours in my country. I'll be waiting for your time-lapsed video.

actually i think it is not a good ad at all.
it is nice to see cryptocurrency being advertised in real world (offline) but i think s simple clean image with just a name, especially for something new only make a vague advertisement which is not going to be effective at all.

(it is a white space with a logo (F) and a name under it)

this works for a well known brand like Mercedes but not something that nobody knows except people on altcoin board of bitcointalk!!

And how do you think Mercedes got well known? The brand (star) is recognized subconsciously for people have stored it in their memory. This is not a one time "Lets sell Auroracoin in one blow" add. It's a subtle start of a wide range of campaigns that is just there to make the brand real in Iceland. People will now recognize Auroracoin because they have seen the brand with their own eyes at all busstops around the country. It's now no longer "some thing on the internet"

Next round we will ad more details. This is just to get people curious and aquatinted with the brand.

A fool will just look at the finger, even if it points to paradise!
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April 29, 2016, 02:21:51 AM
 #23

actually i think it is not a good ad at all.
it is nice to see cryptocurrency being advertised in real world (offline) but i think s simple clean image with just a name, especially for something new only make a vague advertisement which is not going to be effective at all.

(it is a white space with a logo (F) and a name under it)

this works for a well known brand like Mercedes but not something that nobody knows except people on altcoin board of bitcointalk!!


I'm sorry but I just want to say that most logos nowadays have minimalistic design. If the design of their Advertisement is full of designs (abstract, imaginary things and stuff) then people will become interested with the design, not the product itself.

I'm sorry if I strongly disagree with you but I believe that their logo is pretty good for an Alt-coin. If someone sees this Advertisement in the waiting shed, then he surely will read the name of the alt coin because it's the only thing written there. And the logo is really really simple, you can have one glance and remember it on the other day.

Our mind automatically registers what we see everyday especially if it's really easy to remember. Like this logo, once it becomes popular, people will talk about it and once they see the logo again, they would remember that they saw this in a public place before.

Nevertheless, if a logo of an alt coin is complex/complicated, we might remember it somehow, but we will not remember it fully just like this logo which is according to you is a "white space with a logo (F) and a name under it".

Just to add another note, those popular companies who have very minimal design all went through this phase. The not-so-popular phase. Roll Eyes

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