actually i think it is not a good ad at all.
it is nice to see cryptocurrency being advertised in real world (offline) but i think s simple clean image with just a name, especially for something new only make a vague advertisement which is not going to be effective at all.
(it is a white space with a logo (F) and a name under it)
this works for a well known brand like Mercedes but not something that nobody knows except people on altcoin board of bitcointalk!!
I'm sorry but I just want to say that most logos nowadays have minimalistic design. If the design of their Advertisement is full of designs (abstract, imaginary things and stuff) then people will become interested with the design, not the product itself.
I'm sorry if I strongly disagree with you but I believe that their logo is pretty good for an Alt-coin. If someone sees this Advertisement in the waiting shed, then he surely will read the name of the alt coin because it's the only thing written there. And the logo is really really simple, you can have one glance and remember it on the other day.
Our mind automatically registers what we see everyday especially if it's really easy to remember. Like this logo, once it becomes popular, people will talk about it and once they see the logo again, they would remember that they saw this in a public place before.
Nevertheless, if a logo of an alt coin is complex/complicated, we might remember it somehow, but we will not remember it fully just like this logo which is according to you is a "white space with a logo (F) and a name under it".
Just to add another note, those popular companies who have very minimal design all went through this phase. The not-so-popular phase.