That's good if they start accepting bitcoin payments as well. This way bitcoin will become more mainstream.
However, I don't really understand how being decentralized will help them operating?? It will be a massacre if no central agency is operating their daily business and we, general people will be the worst sufferers.
Any business model they have published yet??
True, I currently don't see the need for open ledgers and decentralization in the industry. Let's just wait for the product then, hopefully it'll not be like OpenBazaar that took quite a long time before release.