I would first get a good web designer to improve your site... it looks dated. I like the product and the benefits it can add to a "looks" driven world. People are obsessed with their looks and people who
has lost their hair, suffer the most. The only problem with this product would be this... Once people see the product and get to know it, they would automatically associate it with cancer patients and
hair loss. You should offer custom made products, which will hide the association with these problems to your product... not highlight it. Many people already associate bandana headbands with cancer
patients or gangsters.