1- All the talks are about hashrate that mainly affects the processes of generating bitcoins, but i think there are other factors, is this true?
Hashing is the work performed for Bitcoin's distributed consensus approach. It only receives bitcoins as a subsidy. The amount of the subsidy is decreasing slowing and eventually end completely. But the hashing needs to continue, so transaction fees will need to enter the scene as the subsidy decreases.
2- Current block earns you 25bitcoins previously was 50bitcoins is this going to decrease with the next difficulty shift? or when exactly the amount of bitcoins earned per block is decreased?
The first drop, from 50 to 25 BTC occurred with block 210,000 in November 2012 (nearly four years since block 0). The next drop from 25 to 12.5 BTC will occur with block 420,000, expected around October 2016 (nearly four years since block 210,000), And repeat with the block reward subsidy dropping in half every four years.
3- Let's say i've a big amount of bitcoins how easy it's to cash them for dollars or euros?
What is "big amount"? If you are in the U.S. you can sell up to 100 BTC today using Coinbase and have the cash in your bank account in a few days. Larger amounts after a probationary waiting period. Otherwise you can cash out larger amounts at exchanges, like Bitstamp, Mt. Gox, etc. For really large amounts there are bulk buyers and sellers who can help accommodate your need.
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http://en.bitcoin.it/wiki/Selling_bitcoins