Like the way they ended the article, "Shares in The DAO can be purchased using Ether until May 28th, by anyone who can figure out how to do that."
Would have been good if they explained the process quickly and did a bit more research on the thing they are writing about.
I noticed that at the end. This definitely signals that this is ground level phase for early adopters/investors. It is not that hard
This article was low on any real information about the blockchain, author is basically stunned with the 100million raised.