Digital X has partnered with telco giant Telefonica to market its app-based cash remittance product, AirPocket in Latin America via an SMS campaign.
The marketing deal builds on the existing distribution and sales agreement the companies signed earlier this year, which gives customers in North America access to transfer funds directly into mobile phone accounts of Telefonica users in Argentina, Columbia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, and Uraguay.
"This partnership is transformational for our company, and I am not only talking from a revenue opportunity perspective," CEO Alex Karis said in a statement.
http://www.zdnet.com/article/asx-listed-digital-x-partners-with-telefonica-for-money-transfer-in-latin-america/
