Why We’re Killing Ads - There is a Better WayThe internet and technology have given rise to a new form of business, where consumer data fuels the marketplace. Today the system functions in a way that middlemen (typically advertisers) realize a significant margin of your data value. The remaining value of your buying power fuels the business model of some of the most disruptive companies of today; Google, Facebook, Twitter, etc. We are here to give you back all of that value & put you in direct control of your data- keeping you safe, private, & working to make you money.
We Enable You to be the StartupNow with decentralized business models & technology everyone has been given the means to easily go into business for themselves, on their terms. Just as Uber lets you make money from your car; Airbnb lets you make money from your home; now PowerMyData lets you make money from your data. A key challenge today is that businesses and consumers don’t understand each other. This ordinarily symbiotic relationship of producer & consumer has been transformed into an information land-grab, taking your privacy in return for commoditized free-services.
What people really want the best products and services, for the best price, while maintaining your privacy. Businesses want to understand you better so that they can provide products and services you’ll buy, and keep you happy. The current system of advertising doesn’t allow for cooperation because middle-men (ad tech companies) take and sell your information without your control. PowerMyData has changed this system enabling consumers and businesses to work together. We give you the power to choose the data you share and separate that data from your identity. This enables you to control your level of privacy and get offers for things you really want.
The following video offers a simple overview of the app:https://youtu.be/ZS5HAiQWTik
The following diagram briefly illustrates how it works: 1. Create a Profile: Once your signed into the service, you create a profile. Your profile only contains the data you wish to share. The more data you provide, the more money you make and the more discounts you will receive. Accurate data will result in offers & discounts of the most value to you.
2. Anonymity Guarantee: Even before you create a profile, we make your anonymous. Your identity is separate from all the attributed data in the profile. This isolation of data from identity assures privacy is guaranteed - even from our own employees. High encryption secures all data.
3. Making Money From Your Data: If you want to include web history in your profile, any company can purchase this data to understand who is visiting a website, the demographics of a particular area, or the details of a community. When you anonymous data is sold you make 90%.
4. Competing For Your Business: Using anonymous profile data, vendors can send offers you want. They can use demographics, behavior, keywords, and a registry of desired items to fine tune offers. You're paid to evaluate offers based on how much the vendor is willing to bid for your consideration.
5. Make Money From Your Attention: Using your anonymous profile data marketers can send offers to your smart inbox which prioritizes those offers. You're paid to evaluate theses offers based on how much the vendor is willing to bid for your consideration. The more the offer is worth, the higher it is placed in your inbox.
6. Saving Time and Money: Our Smart Inbox evaluates every offer and prioritizes its display based on its worth and relevance to what you want. You save money if the offer is a discount or coupon. It is like having a highly personalized coupon cutting service. You do not have to spend time hunting for deals - they find you.
In a mature digital economy we conservatively forecast that PowerMyData you will make the average person about $1000 a year and save them $1250 a year on things they want to buy.
That’s why we are asking for you to fund the PowerMyData mobile app & service that will help you own, control, and profit from your data & attention.
Here is a quick summary of the features you will receive in the first version of the mobile app:
Here is a more detailed look at key features in the first version of the mobile app:PMD P2P Technology - Built Decentralized Form the Ground UpIn existing, commonly rudimentary- digital assistants, campaign marketing, & commerce systems heavily relied analytical “Cube Churn” to glean insights into a given segment & if robust enough a given individual, in a vain attempt to match offers (sell) w/ intent to convert (buy). With PMD saw the opportunity to optimize system by taking the more difficult part (customer interest) & flipping the equation- turning you into the “maker” & the provider into the “taker”. The puts the buying power & control of your data back into your hands & not that of the producer or middlemen.
To accomplish this we directly ask you to define your interest, actively as desired (via an autonomous & anonymous buyer agent). This is expressed as a “maker” order in the exchange, which can be combined with optional passive correlatable data (keywords, GPS, history, etc.) to further enhance & refine your order- increase the value to you- making or saving you more money.
Leveraging an exchange model (maker / taker) also greatly simplifies our solution- enabling us to build mobile (thin) & desktop (think / full node) p2p architecture without having to make calls to externalized “legacy” cloud based systems. The elimination of non-decentralized systems ensure the integrity of all data, including meta-data, which may have otherwise required, at a minimum- system ID correlation between PMD & off chain systems.
The most important value of a turning a digital buy assistant into an exchange, is the ability to create combined instruments, which express near 100% market truth. Today existing market interest analytics (market research) are plagued by huge margins for error. It’s nearly impossible to deal with the many market variables (modern, reliable cubes have over 500k variables, thousands of data transforms & nearly infinite data elements about you * everyone in the market). This doesn’t even include the various market externalities to a particular segment- say financial impact of a devaluing dollar on the cost of shoes. Again, where we flip the model on it’s head- instead of trying to guess what individuals & their collective interest / conversion (buy point) triggers are- we simply ask you.
The value for you, the market maker is you can combine your interests with everyone else in that market into a instrument (facilitated & automated by PMD) of market sentiment. This has huge impact on making you passive income by providing producers in the market a nearly 100% correct picture of the buying habits & triggers (incentives) for everyone in the market. With the dollar value of market research in the billions, this is a significant opportunity for PMD users to realize passive income from just being yourself.
Technology & Current Roadmap ComponentsPowerMyData or opensource name: AADA - Anonymous Autonomous Digital Assistant is built built on and integrates with a number of important technologies:
- Ethereum as a DApp platform, framework, bchain (consensus driven data: transactions, data integrity)
- Components of Bitsquare for the decentralized exchange
- Our own IoT embedded abstractions for passive data collection
- Integration with IOS & Android via shim to populate passive mobile data into encrypted blobs on the ETH Bchain
- Bitcoin & Ethereum for payments
- Web API service for external integration (off-chain) into producer (business) marketing platforms to automate “taker” / buy orders. No meta or user related data passes through this interface.
- PMD mobile & desktop DApp
- Integration with Tor to receive Tor encapsulated traffic
Future Roadmap Vision PowerMyData will not be confined to using data you generate from your watch, phone, tablet or PC. With your support we can finish our platform to allow all your connected, electronic devices (including the appliances in your home, like your TV, internet router, washer, dryer, security camera, thermostat, etc.) to be generating data that works for you. Moreover, we believe these products should be making money for you, not someone else. With your support, we can make that happen.
PowerMyData’ s digital assistant, and Smart Contracts will work for you day and night. The platform will let all companies purchase your anonymous data, the digital assistant will prioritize their offers to you; and the smart contracts will help you get the best deals on big purchases.
You can also rest easy knowing that the PowerMyData’s digital assistant will not secretly siphon off your data to benefit one company. All companies pay for access to your anonymous data, all use it to improve their services and engage you more efficiently. As a result, you will get more competitive offers. In addition, you will get higher quality product and services not compromised by a desire or need to sell you. With PowerMyData, the next consumer technology wave becomes an internet of things that make money for you.
We’ll be leveraging our team’s expertise in mobile platforms, telco, cloud, software, digital security, decentralization and cryptocurrencies to make the most advanced solution available & keep it evolving. Our solution makes it so that middle-men (ad tech companies) cannot effectively compete with you. No company can know what you think, want, need, and value like you do. Now we need to harden the system and make it internet grade. That takes money and that’s why we are crowdfunding. Your contribution will enable us to build a system that will empower you, your family and friends to make and save money for the rest of your lives. We only make money if you make money first. We give you the option to keep all the money (less our 10% service fee) and/or direct the amount you want to people & causes you love.
PowerMyData Coin (PMD Coin)PowerMyData coin is not only a coin which can be used as a medium of value exchange, it’s also an asset, which powers the PowerMyData platform. It can be used like any other coin to buy, sell, invest, etc. The PowerMyData platform runs on top of Ethereum, but uses its own coin structured similarly to Bitcoin & Litecoin in that it has a limited to supply to eliminate long-term inflation. It powers the exchange of value on the PowerMyData platform, as you gain PMD coin for monetizing your data & exchange it to purchase goods & services from advertisers. It is becomes the primary means of value exchange; we also support Bitcoin & Ether to use the PowerMyData DApp. The PowerMyData coin represents an opportunity to restructure the consumer research and advertising industry at a global scale. This is currently an industry valued at over $640 billion dollars annually. It is an industry fraught with inefficiency due to its inability to truly enjoin consumers into the sales process. PowerMyData solves that problem.
ICO Offering <Coming Soon>Right now we are actively building technology & plan to finalize the details of our ICO soon. We do plan to have a multi-tier ICO so investors with different risk profiles can enjoy the value of the PMD coin. Additionally we have a potential opportunity to charge 3-10% on the “taker” side of an “users-purchase” (costs to the producer) which would be distributed partially or in full (depending upon the ICO structure) to the PMD coin holders. Our current method for this would be destroying PMD coins at the rate of the exchange “taker” fee. Look out for more, when we announce our ICO soon!
Allocation of Initial Funding:- 50% Infrastructure/platform + mobile app
- 15% Digital marketing (to drive adoption on both producer & consumer)
- 10% Legal fees
- 20% Developer salaries
- 5% Administrative fees
We’re Passionate about Decentralization of All IndustriesThe team behind PowerMyData is comprised of technologists and business experts, who’s decentralization experience began with grid and mobile computing. Our leadership has built & delivered to market many innovations for globally branded companies and their shareholders. But the evolution of data processing, storage, security, wireless networking, mobile platforms, sensory and machine learning technology has made it clear to us that p2p business & organizational models will define our collective future. So we all quit our jobs to build a decentralization incubator that is solely focused on delivering decentralized business & tech models into the market. We call our company called
www.IQ2.io PowerMyData is our first incubation. PowerMyData integrates numerous disruptive technologies to transform a multi-billion dollar global industry. PowerMyData represents is a new model that other decentralized companies can follow: Open Business. Our solutions empower individuals. They remove traditional barriers to labor / corporate overhead & empowers everyone to maximize their value, instead of losing most of it to the “apparatus” and established legacy business structures. We’re all about delivery of innovation, not overhead, nor ops. Our mantra is- “automate & decentralize everything” to benefit our clients.
We’re OpenSource- Seeking Investors, Developers, & PartnersOne of the most important things about PowerMyData is that we’re about p2p collaboration. Our objectives and our business & technology model is built on this foundational principle.
- We are looking for investors share in the value of the platform & coin, in addition to fund the software development, build the channel partnerships, & feed our teams
. - We’re seeking developers who would like to augment our core team or help build discrete components or help on any component of development.
- Partners are key to ensuring we expand the PowerMyData platform to all people. We are seeking partners who want to use the PowerMyData platform to integrate into their own lines of business.
- Commercial and Cooperative Banks, Telecommunication companies, Non/profits/Charities, Mobile/IOT manufacturers are all key channels who’s core business could be fundamentally transformed by the PowerMyData platform.
Market Research OverviewPew research, a highly respected research firm, states that 91% of people in the USA feel they have lost power over their privacy, and 86% of internet users in the USA (about 250 million people) actively take steps to protect their online privacy. If you are like them, you are concerned and you should be. Owning and controlling your privacy is important for you and your family. Self-regulation has failed with corporate greed rampaging unabated.
Potential Risks & Mitigations1. The largest risk for building the service is to get enough funding to secure and retain the best most qualified team. The biggest risks for success after the App is released is growing fast and large enough to create the market momentum to be a self-sustaining service.
2. The data establishment has done a great job of hiding consumers value and promoting their services as “free” or “more convenient”, or that an individual cannot change the system. They have big dollars and brand strength. We have a better product, business model, and true prioritization of the customers’ needs. We believe our offer of value, combined with the persistent demand to avoid ads and secure privacy, will make this risk a non-issue.
3. The third risk is convincing businesses that PowerMyData is a more efficient, effective and better tool for growing their business. Businesses have been misled into believing that surreptitiously collecting private data, mapping a person’s social graph or personal relationships, and obfuscating the exchange of value are good business practices. We need to demonstrate that letting consumers own their data, respecting their privacy, and being transparent and direct in your business practices is better for business.
Q&A:How will the app make users money?PowerMyData uses the data you supply to help inform all businesses about the marketplace, and also communicate with you effectively though the service. Businesses pay for the information, and also pay to contact you. You get 90% of this money and 10% is retained to pay for the service.
What do users need to do to make money?Minimally you need to fill out a simple startup profile. This will only take a few minutes. As you provide more data you will earn more money and get more relevant offers. Once you provide data your non-identifiable data will start to be sold and you will receive payments. With a profile you can make money and do nothing else.
Your profile will drive messages to your PowerMyData inbox (not your email). This smart inbox manages offers to make sure the most relevant rise to the top. When you open and rate these messages you will get paid. Finally, if a business asks you to answer a specific question in a poll you also get paid. Providing a more complete profile will result in you receiving more questions and making more money.
How much money will users make?Each persons' economic value is different so each person will earn a different amount. Our estimate is that the average American consumers in a mature digital economy (In 2016 were at about 40% maturity) should earn approximately $1250 per year from the sale of their data and attention. This is based on the initial services offered. However, there are more services we envision for consumers as well. So the total earnings and savings will grow in the future. How much it will grow we do not know, but we believe it will be a lot.
Do users have to buy something to make money?No. Your attention and data has value regardless if you make a purchase. Simply selling your anonymous data will earn you money. Active members that provide more data will earn more money and receive more relevant discounts than passive members.
How frequently will users be paid?Our goal is to pay you immediately, but in reality paying you actually costs money so we need to find the right balance to maximize your return. This also means the frequency of payment might not be the same for everyone. To provide more choice we are pursuing different payment options including electronic checks, paypal, direct deposit, and the use of the increasingly popular crypto-currency (Bitcoin). Adoption of bitcoin will dramatically facilitate the speed and maximize returns by virtually eliminating all payment processing and transmission fees.
How does PowerMyData keep my data private?PowerMyData automatically separates any identifiable information from the data you supply. All stored data and transmission of data is highly encrypted even within our own facilities. Furthermore, new peer-to-peer block chain technologies are used to encrypt data and distribute it so there is no central repository of information. Through the use of employment policies, contractual licensing, security technology, and new operational methodologies; PowerMyData protects our member’s privacy from our business clients, partners, and even our own employees.
How will users save money?PowerMyData allows companies to send you highly targeted offers and discounts based on your wish list registry and the data you supply. Your data enables companies to send you relevant offers and better compete to win your business. The fact they must pay you to review them ensures they will not send you offers unless they genuinely believe they are relevant. This efficiency in discovering you will reduce the operational expenses of vendors that should result in lower pricing for you.
What do users need to do to save money?
You will receive offers and promotional discounts based on the data you supply. These arrive in your PowerMyData inbox. All you need to do is use these discounts to save money.
Do users have to use the PowerMyData inbox?Yes, PowerMyData has a smart inbox. The inbox automatically sorts all incoming messages to ensure that the most relevant messages are raised to the top of the inbox and will receive your attention. We also plan to provide notifications, based on your thresholds, to your regular email and phone via text messages if you desire them. We hate junk mail, and love a great deal, just as much as you!
How does PowerMyData save me time?PowerMyData business clients will be very efficient sending you hyper targeted offers. Fewer, and more relevant offers reduces the time you need to spend searching. In addition, PowerMyData's smart inbox ensures that your private email is not cluttered with commercial messages. You should not have to sort and filter commercial solicitations from your business and personal email.
How does making money from my data increase my privacy?PowerMyData helps you realize the lion’s share of your data’s value. And if you are realizing the value of your data, it will be very hard for anyone else to do so. People and companies will not take your data if they cannot make money from it. In addition, no company can successfully compete with you because you are the source of your own information, and only you decide who and where you place your attention.
Why is my data privacy a big deal?Publicly traded companies are mandated to maximize revenue for their shareholders. They do this by charging as much for their products as they can. If a company knows your identity, and has access to your data, they will use it to adjust their pricing to maximize their returns (not yours). Think of it as playing poker for money. Would you ever play poker where the other players could see your cards but you could not see theirs? No, because you would lose all the time. Data privacy ensures your anonymity. Anonymity results in companies not knowing your identity. This forces companies to price their products based only on their costs and their competition’s pricing and not on how much money they think they can get out of you.
Don't online companies already keep my data private?Data brokers, and ad funded companies keep data private to retain its value for themselves, not for you. They own your privacy and that gives them the power to make money from your data. Also, many vendors keep your data for themselves to gain a competitive edge in the market. By retaining your data for themselves these companies create a less competitive market.
PowerMyData is different because it protects your privacy so that you realize its value. Also, PowerMyData makes your anonymous data and direct marketing services available for purchase by all companies. By making your anonymous data actionable to all companies, PowerMyData creates a more level playing field where more companies can compete for your business. This helps small businesses that do not have the resources to collect, securely maintain, use and analyze data.
Don't I get a lot of free stuff by giving away my data today?No, nothing is free. If it were free then the people that produce "free stuff" would not make money. But clearly they make a lot of money. The executives are billionaires and many of the employees are multi-millionaires. They are rich because the value of the data and attention you give them is worth a lot more that the cost to produce the services they provide you. So while it may seem free because you are not writing a check, in reality, your being taken advantage of. The company you think is providing a free service is just making a ton of money selling access to you based on the data they take or trick you into giving them. They are masters at getting you to give them data that makes them more money under the pretense that it is helping you. What most people do not realize is they are giving them-the value of their consumer power in exchange for services that are relatively not that costly to build or operate.
If I provide a lot of data won't I get spammed?No, every message you receive has to be paid for and there is a minimal bid amount to send you a message. Because there is a real tangible cost to send a message the your PowerMyData inbox will not be abused like traditional email. Companies will only send messages that they truly believe are of value. They will only send them to highly qualified members. Companies that send messages that are poorly targeted or that do not provide enough value to you will soon stop using the system. SPAM exists today because email is so cheap to send, and most companies really do not really care if they waste your time.
What companies make money off my data and attention today?Today, some of the world’s most highly regarded brands collect, use, and profit from your data. These companies dominate the credit card industry, entertainment & media, wireless communications, operating systems, online services (search, social networking), and online retail. Mostly unregulated, these companies have even produced "digital assistant" products for your phone, computer, and home. These products have cameras that can record you, microphones that listen to home conversations, and other sensors to record what you watch and what you read. They can record your location, count your heart beats, and even get insights into the nature of your relationships with your family, and friends. The truth is that when you purchase any sensor laden product tied to the internet, you become an unpaid supplier of data that enriches these companies and can place you, your family and friends at risk. PowerMyData changes all of that.
Why would Companies want to Advertise on PowerMyData then?[/img]
Marketing & advertising today suffers dramatically from lack of relationship with individuals. A true relationship based on trust and reciprocity cannot exist because by definition consumers and advertisers are at odds. Advertisers seek to maximize revenue, and consumers seek to maximize value. As a result, consumers withhold data and use tools to circumvent irrelevant and unwanted solicitations. Instead of recognizing the problem, adtech companies double down on their mistake. Instead of listening to consumers they are creating surveillance ad systems embedded in products that ignore consumers desire for privacy, undermine the user’s product experience, and erode advertisers brand value. PowerMyData fundamentally changes this model by transforming the consumer from a product to be sold into a client to be served.
PowerMyData is first and foremost a consumer service. Its personal monetization platform allows service members to profit form their consumer power. Its members own their data, control their data, and earn money from their data and attention. Based on the data they receive discounted offers they are paid to consider and rate. Finally, members also benefit from the discounts they receive for things they actually want. This system’s efficiency improves conversion of ad-to-sale 10X over traditional channels by establishing a more respectful, transparent, and socially responsible symbiotic relationship to benefit consumers and advertisers.
