From their own report on blockchain innovation:
The distributed ledger used for Bitcoin is a public ledger that can be read from or written to by anyone who wishes to transact, making it an ideal vehicle for public transactions between individuals who don’t know each other. In fact, the public nature of the Bitcoin ledger is one of the most appealing and novel features of the distributed database.
https://news.bitcoin.com/goldman-sachs-bitcoin-ideal-public/First they ignore you, then they laugh at you, then they divert attention to the blockchain, then Bitcoin wins...
