It would be wise to explore alternative payment options as well, and Bitcoin can play a prominent role in this regard. With its transparent nature, there is an immediate trust factor. Transactions fees are paid by the sender, leaving more breathing room for the merchant. Plus, Bitcoin payments are globally accepted, which make them a perfect solution for ecommerce in Europe and beyond.
http://www.newsbtc.com/2016/05/28/bitcoin-boost-ecommerce-europe/Interesting news but this seems directly connected to the one that says that the EU wants to have a closer look at bitcoin. So from one side this seems a way to boost the online economy, from the other more control and regulation want to come into being.
Needless to say that btc is a very strong competitor of the euro: they do the same thing as a currency but btc is much better.
