[2016-06-07] Mediachain adds integrity layer to online content

[newsatbravenewcoin]

We live in an age where online content often has no attribution attached, from songs to cat gifs and HD movies. Sharing content has become so ubiquitous and easy that ownership information can be quickly lost and hard to track. It then becomes effortless to replace that information, compounding the problem further.

To tackle this problem, Denis Nazarov and his co-developers have created not just another service but a protocol, a unified format that allows emerging decentralized applications to use the same set of shared file types and data formats.

http://bravenewcoin.com/news/mediachain-adds-integrity-layer-to-online-content

[TraderTimm]

I still don't see how their "integrity layer" will solve the problem of someone registering content as their own, but they happen to do it before the "legit" owner does. There's really no way to algorithmically solve humans being cheating bastards about Intellectual Property, hence the whole mess of DRM and other schemes that don't seem to do anything but annoy end-users.