All publicity is good publicity. A mention on a show with such a vast audience is fantastic.
This means we've passed the first, and are into the second stage of
First they ignore you, then they ridicule you, then they fight you, and then you win. - Mahatma Gandhi
Rush is an entertainer, and he's very highly paid because he's very good at his job.
If you are too stupid to tell the difference between a serious analyst and Limbaugh, you probably also think pro wrestling is real and should be an Olympic event.
If a voice on the radio gets you all upset, please do humanity a favor and don't reproduce. Then consider killing your pinhead self!