That domain is a google DNS. Verifiable through network-tools.com or a quick nmap
Could be a PR stunt. The site was growing rapidly and maybe this was a big push along with the current growth.
OR...
It very well couldve been hacked/defaced and the redirect to the site with this image is just the final result/proof.
We wont know until the owner makes an announcement. Im just glad I cashed out recently. I think I only had 0.0002800 btc as of last night when it was still working fine.
Yeah, looks like April 1st came early.