Ethereum is aligning their mainstream marketing strategy with the most popular social apps in the world in order to beat bitcoin:
http://www.zerohedge.com/news/2016-07-04/key-oil-upside-catalyst-gone-niger-delta-avengers-twitter-account-suspendedAligning with the command and control strategies of Facebook, youtube, Paypal, and Twitter (maintaining full rollback capability) will not only ensure that the Ethereum Foundation will continue to control of their blockchain forever, but will convince the masses that Ethereum is better than a coin which allows and encourages theft and ransom (BTC).
