When you can no longer induce customers to voluntarily give you money, figure out a way to take it by force.
EA. You're dead to me.
They've been dead to me. I absolutely refuse to buy another EA product for as long as I live. I don't even want to play their games anymore, knowing the hand behind them.
Same goes for Blizzard. Diablo III, Blizzard? Are you even kidding me? I have to be online to play offline? DRM is just hurting these companies, but they're so butt-plugged with the idea that their DRM is securing a few more bucks. Not to advocate piracy, but a company which is lax with their piracy policy (like Minecraft, whose owner didn't even care if it was being pirated, and he still made millions) is in a MUCH MUCH MUCH better light. Heck, you don't even have to login when you load the game up, it'll just let you play anyway.
EA can go ahead with attempting to do a blockchain DRM method, but it's not going to make me throw money at them. Or Bitcoin, if that's the case. It's awfully vague on what they're attempting. A proof-of-work DRM? Where you have to prove you bought the game, or you're rejected by the chain... I still see these games being pirated, either way. As creative as some companies are with their DRM, the scene is always a step ahead. If people want something, they're going to get it. Nothing is sacred anymore. Anything and everything can be pirated, so long as there's enough interest in it. It's not up to the company to decide what people do, it's the people. Strangely, the gaming industry chugs on, despite the scene. So why bother with DRM? It only affects those who abide by the DRM, and pisses them off, so they get pissed off at pirates who get to play the games with ineffective, always ineffective, DRM.