Some of those options don't make any sense, specifically "BFL didn't needed any of the money from pre-orders BUT sold 100% of BTC at maket value."
BFL doesn't accepts BTC directly. You can pay in BTC, but it goes thru BitPay, which takes the BTC and gives BFL cash. BFL never even touches the BTC, so they have zero influence on the market, price, anything. They are a business, and you can't pay a foundry or employees salaries in BTC.
That said, there's a big difference between "We didn't use pre-order money for development/manufacturing" and "We havn't touched the pre-order money for any reason". The development/manufacturing may have already been pre-paid, but they're still a company with upwards of 22 employees that require salaries and a brand new office that requires rent to be paid. I'm guessing operating costs have come out of the pre-order money, but that's to be expected, and isn't wrong in any way.
It's well known BitPay allow to merchant to get either BTC or USB from payments.
I think it's wrong in that given ASIC high initial production costs, the cost for a large vs small batch is relatively the same and if they didn't have had this much early pre-order money they would not have been able to sell cheap chips in the future and recoup their initial investment.
The problem is that they may not even have to recoup their initial investment ,,, it's the early customers who paid most of it and them who will never see a ROI.
Now that their initial costs are behind them, It's in BFL best financial interest to sell as many chips as they possibly can,,, even if it mean lowering margins.
It's also in bitcoin network's best interest to have as much hashing power as possible.
Even when Josh say, "we won't drop the price" ... When a competitor come out of the dark with a much cheaper hashing product in his hand, BFL will have no other choice that to cut prices. And fuck their customers once more.
I knew from day one that this business model would not protect the customers investment even if the company become a big money maker.
I wish I could find to my old post that said: BFL should offer a lifetime guarantee of performance for $. That would mean, for example, That a 1.5ths device paid 30 000$ would entitle the owner to a huge discount for a future v2.0 unit producing 2Ths for 15 000$, ... a very similar outcome to the trades of FPGAs for ASICs.