I think this is going to be the key to their success with this ---> " Netcoins' virtual ATMs are simpler to scale because the ATM runs on any device, with most stores using a tablet or the cashier's
existing point-of-sale computer.” ... Some of the BTM owners I spoke to, said these devices cost them too much in electricity and some even rented it. The virtual alternative will solve this problem.
I have always said, the thing that would open the door to mainstream adoption, would be to make it easier for people to acquire bitcoins. These exchanges are slowing down adoption with all of their
AML/KYC verifications and requirements.