must be sweet being btc-e. you don't have to answer to anyone as they'll never know who you are. all of these people making sweeping statements are likely to look pretty dumb when expectations are bucked. they should sit back, serve their customers and shut the hell up.
They need to declare that it is a scam so that they will be in the right when they decide not to serve ETC for their users. As someone said they want all that free coins. But wait for it to get listed at BTC-e and enjoy the hipocrisy. They cannot hold out on the fees of high volume trading with ETC.