It seems Max Keiser is involved too with his start coin thing. Apparently you will be able to buy some sort of shares in an initial share offer or something. I may buy some because at the end of the day Kim Dotcom is huge and anything he touches will go to the moon.
I hope this is not a centralized technology, because it will get targeted and also shut down, within the first week of operation. Bitcoin are getting a advance warning that it needs to scale or a possible
side-chain should be a possible solution for this. We need a killer App to take Bitcoin into mainstream use, but it will be a huge embarrassment if Bitcoin cannot scale to accommodate the extra load.
I hope everything falls into place, and we see SegWit and all the planned developments come to fruition soon.
