That's the oposit of what those games are suposed to be.
What it's not about making the athletes and organizers rich at the depend of the poor of Brazil? It's not a winning? Gold at all cost? Participate to win, be first, dominate the others? Train like a no life to win at all cost? And then get ads money, celebrity, fame and money and get hypergamist women?!?
Technically the ancient games were a way to pacify the younger and impose eugenic practices... Meanwhile the corrupt Greek oligarchs feasted... Until the Roman war machine came...