The concept is great and are trying to go against the big guys in the market, the likes of Amazon, Microsoft, IBM. I'm not sure if the team have done enough on the marketing side but Singularity too didn't focus much on marketing and was able to raised $7 million in 30 mins.
You mean SINGULARDTV, those guys are from TV since the start. Just by showing their faces to their ANN thread can already be a good marketing for them. They are already on movies. GOLEM Team seem prefer to depict a stable product for their investors.