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Author Topic: 单条医药化妆品广告时长不得超1分钟  (Read 569 times)
qiumingsa
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August 28, 2016, 12:58:21 PM
 #1

新京报快讯(记者戴轩)  记者日前从国家广电总局获悉,今后医疗、药品、医疗器械、保健品、食品、化妆品、美容等企业、产品或服务的广告,播放时长不得超过1分钟,且不得以任何节目形态变相发布,也不得以电视购物短片广告形式播出。

  近日,针对日前部分节目利用非专业机构、非专业人士假借普及健康知识的名义非法兜售药品、保健品和医疗服务,播放虚假医药广告的问题,广电总局印发《国家新闻出版广电总局关于进一步加强医疗养生类节目和医药广告播出管理的通知》。


  通知称,医疗养生类节目只能由电台电视台策划制作,不得由社会公司制作;播出医疗养生类节目,中央广播电视机构、全国卫视频道需报总局备案,其它频道、频率需报所在地省级新闻出版广电行政部门备案。

  同时通知提到,医疗养生类节目聘请医学、营养等专家作为嘉宾的,该嘉宾必须具备国家认定的相应执业资质和相应专业副高以上职称,并在节目中据实提示。

  对于医疗养生类节目以介绍医疗、健康、养生知识等形式直接或间接发布广告、推销商品和服务的情况,通知严禁直接或间接宣传医疗、药品、医疗器械、保健品、食品、化妆品、美容等企业、产品或服务,严禁节目中间以包括“栏目热线”以及二维码等在内的任何形式,宣传或提示联系电话、联系方式、地址等信息。

  广电总局表示,各级新闻出版广电行政部门要全面开展清理整治,同时还要与当地卫生、医药、工商、公安等部门沟通协作,共同治理违法违规行为。

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August 28, 2016, 01:07:14 PM
 #2

广电总局应好好管管电视剧电影中的植入广告!太猖獗了!
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August 28, 2016, 01:28:09 PM
 #3

尼玛的
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August 28, 2016, 01:31:25 PM
 #4

这么长够了
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August 28, 2016, 01:49:41 PM
 #5

妈蛋
shuaigeg
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August 28, 2016, 01:57:23 PM
 #6

超过一分如何
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August 28, 2016, 02:18:07 PM
 #7

 Roll Eyes Roll Eyes Roll Eyes
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August 28, 2016, 02:22:14 PM
 #8

1分钟好
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August 29, 2016, 07:18:45 AM
 #9

8848这类不管?

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August 29, 2016, 07:40:34 AM
 #10

这不是广电的风格啊

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August 29, 2016, 07:45:50 AM
 #11

不错
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August 29, 2016, 08:10:16 AM
 #12

网络上的游戏广告能不能管下
nobody911
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August 29, 2016, 08:23:31 AM
 #13

不得长于20秒差不多

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August 29, 2016, 12:09:41 PM
 #14

越来越给力了
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August 29, 2016, 12:21:38 PM
 #15

电视剧硬插播广告这个我是无话可说了
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August 29, 2016, 12:31:51 PM
 #16

允许你们打广告,但刷屏就是你们的不对了!

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August 30, 2016, 06:01:44 AM
 #17

广告确实很烦人

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August 30, 2016, 11:27:53 AM
 #18

肾宝片一天100次重复播放,我听的都身体被掏空了
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August 30, 2016, 11:41:53 AM
 #19

建立投诉举报机制吧


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August 31, 2016, 02:52:58 AM
 #20

早就该如此了

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