The laptop looks great, but I'm sorry to burst your bubble about the price. That's not even close to a 1300 Euro laptop. I bought a Lenovo Yoga 2 Pro last year (around this time) with an i7 4500u, 8GB DDR3, 3200x1800 touchscreen, backlit keyboard, and an upgraded 512Gb SSD for $600. These specs are not only old (two generations behind in CPU tech), but you can find similarly spec'ed out laptops for far less.
Don't forget that it is a premium class laptop from Sony. You won't see such laptop on every corner, they are not so widespread as same Lenovo Yoga. Lets compare it with its direct competitive MacBook Air 13 - at the same condition they both cost approximatelly the same.
Currently having an offer of 1000EUR. Waiting for offers till Tuesday.