What is their economic model? How do they plan to make money?
Please post more then just a twitter ad.
So much info, much of it I'm not clear about, the COVAL system is pretty complex. It's a legacy project that came out of Ribbet Rewards which is now Loyyal. Shannon Code who is chief achitect of Loyyal and a guy called Micheal Sullivan who interestingly was the guy that coined the term crowdfunding. I mention their names cause they will not be pushing the projects themselves as they seem happy to just fiddle away without marketing. That's why I'm trying to tell a few people about it now.
Best way to learn about is read the blogs.
https://bitcointalk.org/index.php?topic=1594565.0