This will be the key to their success, if they can find more high profile Youtubers to do this : " With over 600,000 subscribers, YouTube star NurdRage offered exclusive content on PopChest to engage his most passionate followers. He
put a short teaser video on his YouTube channel with a link to PopChest. Eight hundred paid views on PopChest generated 4x more revenue than 50,000 ad-supported views on YouTube,” said the PopChest team. "
How long Youtube will tolerate this kind of advertising for their possible competitor, will be anyone's guess. I cannot see how PopChest will
be able to handle a mass migration to their service, if Youtube stop the monetization of content.