It has to be said, the growth of BrainTree cannot be denied. Being part of the PayPal umbrella has certainly helped things along over the past few years, but the subsidiary has been working hard on promoting their services as well. Partnering with influential YouTubers, for example, has been a strategy that paid dividends.
That being said, the largest growth stems forth from a different approach entirely. BrainTree is best known for its acceptance of many different payment options. Merchants have a broad range of choices at their disposal, all of which can be processed by one and the same company.
Although most people are well aware how BrainTree accepts Bitcoin payments, most merchants would have no idea. It is an actively advertised payment method by the company, which is a positive sign. However, they are also focusing on the mobile sector by accepting Apple Pay, Venmo, and even UnionPay as payment options.
http://themerkle.com/bitcoin-acceptance-has-attributed-to-braintrees-25-fold-growth/
