Seriously? You mean it wasn't an April Fool's joke?
WTF? What kind of major company would put out an announcement like that on April 1st?
Only a true badass like Western Union. You see, the joke was, that they did it on april fools, so that you'd think the joke was a joke of the nature that the jokester wants the jokee to believe the joke really wasn't a joke, when in reality it was the joke of the variety in which the jokester wants the jokee to believe the joke is actually a joke. Thats the whole joke.