[ANN][ICO LIVE] Decentralized Capital: fiat assets, BTC, & exchange on Ethereum

[decentralizedcapital]

https://i.imgur.com/Knr4k1U.jpg

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Decentralized Capital's DVIP crypto-membership ICO has begun!

What is DVIP?

DVIP Membership is a limited supply Ethereum token that entitles the member to:

• 3+ years of free services from Decentralized Capital, a fiat and BTC gateway that’s just launched on the
  Ethereum network
• 3+ years of unlimited free trades on IDEX, our new Ethereum smart contract exchange
  that is currently in development
• An additional $150 in fees on DC services, starting at the end of the membership period in 2020

Only 2000 memberships will ever be created. 1500 memberships will be sold in the initial sale, which is already underway,
and the remaining 500 will be reserved by DC for sale at a later date. Customers can purchase as little as 1/100th of a
membership (benefits are pro-rated), there is no upper limit to the number per customer, and memberships and fee
bonuses are transferable. Prices start at $150 per membership and the first price increase is in 6 days.

DVIP is just $1.50 for 1/100th of a membership, or $150 for a full membership; this price is equivalent to the amount of fee
discounts members receive beginning in 2020.  However, by pre-paying for these fees now you also get the incredible bonus
of free transfers and trades for the next 3+ years! As our ecosystem grows these limited tokens will become highly sought
after, so don’t miss your chance to get in on the ground floor of the next big Ethereum product!

DC Vision

The past year we’ve witnessed the launch and growth of the Ethereum platform. The promise of programmatic control of
asset movement has led to an explosion of development activity and the creation of new applications and business models.
A fire has been lit, and the community has taken the torch and is spreading the idea to all corners of the business world,
looking for opportunities to improve operations via the use of decentralization.

As this movement has taken hold, it’s highlighted the need for the other part of the equation: a variety of digital assets. To
date we’ve seen a limited offering, consisting of a commodity and a few DAO tokens. While these assets represent an
important step in the development on the ecosystem, they don’t align with the way a large portion of the world does business.
A deposit for the use of physical goods should be denominated in the same currency as the replacement costs. A business
with expenses denominated in their local currency needs a way to match their on-chain revenue with these costs. A user
wagering over the outcome of the presidential election needs an Ethereum asset whose value doesn’t fluctuate wildly during
the course of the wager. In short, a decentralized economy needs Decentralized Capital.

Company Description

Decentralized Capital is on a mission to bring finance to the 21st century. It is our opinion that the dominant players in the
future will create hybrid products that combine the best attributes of both the centralized and decentralized worlds. We are
taking services that have shown to have great traction in the centralized world and are redesigning them to fit in with the
decentralized future. Execution on this vision started with our fiat and BTC backed assets, and will continue to expand into
many more assets and products such as our smart contract exchange, IDEX.

Product line

Decentralized Capital is broadly focused on all activities associated with the issuance and trade of digital assets on the
Ethereum network. Our initial DC Asset product offering focused on the issuance of fiat backed digital assets. DC currently
supports 7 different fiat currencies.

Fiat Currencies: USD, EUR, GBP, CNY, HKD, JPY, and CHF

Video Explainer
https://www.youtube.com/watch?v=6WNLKGYk4YM

On Nov 1st we announced the release of our newest DC Asset, BTC.DC.  This 100% collateralized token will directly track the
price of BTC, enabling BTC use on any Ethereum application that follows the coin standard.

Customers can acquire DC assets by trading for them with other users on the Ethereum network, or by “purchasing” new
assets directly from DC. We have integrated with two cryptocurrency companies, Crypto Capital and Coinapult, to facilitate
the purchase of assets via both Bitcoin and bank transfer. Purchases via Bitcoin are available for four currencies, BTC.DC,
USD.DC, EUR.DC, and GBP.DC, while Crypto Capital users can purchase any of the seven fiat currencies available.

https://i.imgur.com/1UAr7dC.png

Though the idea itself is relatively simple, the impact of having fiat currencies represented on the Ethereum blockchain will be
far reaching. Many users, especially business, are unwilling to weather the exchange rate fluctuations associated with holding
crypto currency, and as a result have been unable to reap the benefits that blockchains provide. This represents a huge
untapped market, a group of customers who hunger for the speed and transparency that’s only found in cryptocurrencies, but
have yet to adopt this technology. DC helps onboard these customers into the Ethereum ecosystem by providing them a
cryptocurrency that’s familiar, removing one of the largest barriers to widespread adoption.

For those who prefer to use cryptocurrencies, we help by bringing all of them on to one blockchain. Our BTC token allows for
faster transfer and settlement times, while also opening up integration with other Dapps for BTC payment. With BTC.DC
customers can now use their BTC on prediction markets such as Augur and Gnosis, and create BTC trading pairs on smart
contract  exchanges such as IDEX and EtherDelta.

IDEX

In addition to bringing fiat currencies and BTC onto the Ethereum blockchain, DC is also building a trading platform that meets the
needs of the modern investor. IDEX (International Distributed Ethereum Exchange) is a cryptocurrency exchange built using
the Ethereum smart contract system. The goal is to address some of the current shortcomings of cryptocurrency exchanges by
providing a new product that is:

• More secure than centralized exchanges due to the use of smart contracts
• Faster than existing decentralized exchanges due to the use of a centralized order book

IDEX will exclusively trade Ethereum based cryptocurrencies, those that comply with the ERC 20 token standard. These include
DC Assets, e.g. USD.DC/EUR.DC/BTC.DC, as well as other ethereum based tokens. The fee structure on IDEX is 0.15% maker/0.25%
taker. IDEX aims to provide an improved experience over existing crypto trading markets, as well as become the default choice for
trading new Ethereum based assets as they are released.

Market Analysis

Today our primary target market is cryptocurrency traders. Centralized exchanges have time and again proven themselves to be
the most risky component of the trading ecosystem, a promising target for hackers and a liability to those trading on them. The
creation of smart contract exchanges such as IDEX represent the future of crypto trading, and the incorporation of DC assets
enables the creation of fiat/crypto trading pairs.

Outside of the crypto trading community, DC assets are valuable for anyone creating an Ethereum based business who doesn’t
want to collect their revenue in cryptocurrency. The price volatility associated with cryptocurrencies makes it difficult to use them
for revenue collection while also managing to a traditional budget forecast. This can be mitigated by spot conversion, but this is
a costly and time consuming process, and it doesn’t allow for the revenue to stay on the blockchain for a period of time. It is
more efficient to simply collect DC assets and withdraw the underlying deposit from DC once the need arises. We’ve talked with
multiple start-ups and VC firms that echo this sentiment, that as they’re working to bring their business on-chain, they need a
payment service provider to go along with it. DC assets allow businesses to harness the benefits from building on the Ethereum
platform without subjecting their revenues to the risk associated with crypto price volatility.

The following is a not so comprehensive list of situations where DC assets will prove themselves valuable.

• Fiat/crypto pairs on decentralized exchanges
• Fiat denominated crowdsales & ICOs
• Fiat denominated predictions markets
• International money transfer
• Deposits/collateral
• On chain accounting & cash management

We also are not blind to the fact that the traditional finance system could greatly benefit from the services provided by DC.
Financial settlement today is an arcane and lengthy process taking multiple days, introducing time and liquidity risk. Corporations
or individuals that make international payments often pay large fees to existing service providers. However, we think that
convincing these businesses and users to adopt this technology is a longer and more costly process, and that by focusing on
Ethereum specific use cases today we can grow our business and increase adoption, positioning us to enter these markets
in the future.

Security

Our smart contract structure and asset issuance protocols are state-of-the-art and ensure that all transactions to create new
assets are valid, and occur only after the collateral has been received. For example:

• All actions are managed through a ⅔ multi-sig process, with each transaction signed offline before being sent to a separate
  server to be broadcast to the network.
• Newly minted assets can only be sent to one specific “hotwallet”, which is controlled by a separate set of keys.
• Hotwallet transfers to customers can only be done after receiving approval from a third set of “oversight” keys. Approval is
  dependent on validation of the purchase transaction from both our website and our financial institution.

Our contracts are open source, so check out our github repo if you'd like to
take a closer look.

Team

https://i.imgur.com/QnK6VG2.png - DC team (missing Forrest) and Vitalik at Devcon2 Demo Day in Shanghai

We have a qualified team with a healthy mix of business and development experience, all with a lengthy track record of
successful projects.

Alex Wearn - CEO  (https://www.linkedin.com/in/alexwearn)
Alex is an expert at managing teams in the design and delivery of cutting edge software products. Most recently he led the
product management efforts for a company re-platforming their application using a private Ethereum blockchain as the
backend database (project still in stealth mode). A graduate of the Kellogg MMM program, a dual MBA in Finance and
Operations and MS in Design and Innovation, he has managed a wide range of marketing and sales analytics products for
both Adobe and IBM. He's excited to bring his expertise to Decentralized Capital in order to build the next generation of
financial products and services.

https://i.imgur.com/Pb833a7.png - Alex presenting DC at Demo Day in Shanghai

Phil Wearn - COO (www.linkedin.com/in/phil-wearn-3a739412a)
Former Co-founder of EtherEx, Phil has been building blockchain based companies since the time when Ethereum was
little more than a white paper. While developing EtherEx he identified the pressing need for a fiat gateway into Ethereum,
an insight which served as the basis for Decentralized Capital. Phil has a background in engineering and leadership.

Raymond Pulver - CTO (https://www.linkedin.com/in/raymond-pulver-iv-9504038a)
Raymond is an avid mathematician, cryptographer, and software developer with over a decade's worth of development
experience. An expert in multiple languages, Raymond has been designing secure systems on Ethereum since its inception,
and actively stays informed on topics related to Ethereum’s security. Raymond's multi-signature authentication systems,
upgradeable contracts, and emergency oversight controls ensure that the hackers stay out, and DC Assets stay secure.

Peter Reitsma - VP Engineering (https://nl.linkedin.com/in/preitsma)
A nuclear physicist by training, Peter has been a professional software developer for over fifteen years. During this time he’s
held almost every role possible including developer, architect, team lead, analyst, tester, and designer on a variety of projects
for a wide range of customers. Peter has recently turned his focus to blockchain technologies, in particular the Ethereum
ecosystem and Decentralized Assets.

Anthony Castro - VP Compliance
Anthony is a securities expert specializing in derivatives, in particular equity and forex options and futures, who for the past
five years has served as the chief compliance officer at two different international investment firms. His experience with global
compliance regulations and background in computer engineering and crypto-currencies make him an ideal fit for the role of
chief compliance officer at DC.

Forrest Whaling - VP Marketing (https://www.linkedin.com/in/forrestwhaling)
Forrest specializes in executing comprehensive digital marketing strategies across all major media platforms for both Fortune
500 companies and startups alike. As Digital Marketing Director for Colorado's Advertising Technology Meetup and Senior
Marketing Manager for Altitude Digital, he has spent the latter part of his career developing awareness, promoting adoption
and creating thought-leadership content for some of the adtech industry's most cutting-edge technology.

DVIP

DVIP Membership is a limited supply ERC 20 token that entitles the member to free or discounted services from Decentralized
Capital. In particular DVIP members are entitled to:

• ZERO transaction fees on all DC Asset transfers
• ZERO fees for purchasing and redeeming BTC.DC
• ½ off fees for purchasing and redeeming DC Assets through Crypto Capital
• Unlimited free trades on the upcoming smart contract exchange, IDEX

Only 1500 DVIP are available between now and Nov. 30th, starting at $150 per membership. DVIP can be purchased in
increments as small as .01 DVIP. When holding less than one whole DVIP token the discount is pro-rated, i.e. 0.5 DVIP entitles
the member to ½ off on-chain transfer fees. These benefits last until the beginning of 2020. Upon expiration of membership
benefits, each 1/100th of a token is redeemable for an additional $1.50 in fees on eligible DC products. This additional discount
expires on January 1st, 2022.

Users can purchase more than one membership, but only one membership can be active at a time for any one wallet.
At just $150 per DVIP, our tier 1 membership provides an opportunity to pre-pay for $150 in DC fees, redeemable beginning in
2020, and in the interim benefit from free/discounted services. DC charges a 0.3% transaction fee on all dapp withdrawals
(excluding wallets), as well as a 0.2% fee for BTC.DC purchases/redemptions and transfers initiated via Crypto Capital. The fee
structure on IDEX is 0.15% maker/0.25% taker. As our ecosystem of fiat assets and IDEX grow, so will the demand for DVIP. Our
membership provides an opportunity for those who believe in our vision to get in early and obtain a membership that will be
highly coveted as our offerings grow.

The sale has already begun, so head on over to our website for the
complete details and to purchase your DVIP membership!  

[doktor1897]

just joined the slack to get some information

[decentralizedcapital]

Thanks doktor1897! Happy to answer your questions here or on slack, so fire away.

[Slow death]

just joined the slack to get some information

Here too, we will see how everything will go. I will follow this thread

[beeframen]

Another ico on ethereum? I will say no.

[doktor1897]

just joined the slack to get some information

Here too, we will see how everything will go. I will follow this thread

yes i also do it. hoping to collect data to join in the next ico

[decentralizedcapital]

Another ico on ethereum? I will say no.

We agree that there is a bit of an Ethereum ICO craze at the moment, but unlike the vast majority of them, our base service is already built and operating. We're not asking for millions of dollars to prove that our business is possible, it's already been delivered.

The number one goal here of the membership sale is to jump-start the DC network. DVIP will give early adopters an incentive to begin using the DC Asset platform, as well as provide the business with revenue that can be used for market making once we get the assets listed on the exchange (like tether we can be used for fiat arbitrage between exchanges, but with much faster settlement times). As our network and transaction volume grow, so does the benefit to our customers and members.

DC also has some other great ideas on the product roadmap, and this membership sale will provide us with the revenue necessary to implement our vision. As mentioned above DVIP holders are eligible for discounts on future products.

As for the decision to build on Ethereum, this platform makes the most sense because of the possible synergies that come from native integration with other Dapps. Our goal is to become a cornerstone of the Ethereum network, the preferred way to pay for and use all of the other great products being built.

[decentralizedcapital]

just joined the slack to get some information

Here too, we will see how everything will go. I will follow this thread

yes i also do it. hoping to collect data to join in the next ico

Great! FYI this is our main membership offering, as we mentioned 1500 are available now, and any that are not sold at the end of 30 days will be destroyed.

We've reserved an additional 500 for the company for sale at a later date, but this will most likely be after IDEX is live and as such will come with a much higher price tag. Couple that with the "price floor" bonus of $150 in fee discounts, and this certainly represents the best time to purchase.

[tomsmith26]

it looks nice  but I do not understand more about it
Please explain it more clearly

[decentralizedcapital]

it looks nice  but I do not understand more about it
Please explain it more clearly

Here is a condensed tl;dr, let me know if this helps or if you have other questions!

Products
DC fiat assets are like Tether, but built on Ethereum instead of Bitcoin. This allows for near instant transfer of USD, EUR, etc. anywhere in the world, as well as the ability to use these fiat currencies on Ethereum Dapps (without our product you have to use another crypto like Ether).
IDEX - this is our new exchange product, built using Ethereum smart contracts. It has the speed and ease of use of a centralized exchange, but is much more secure for the trader due to the use of smart contracts.

Business Model
Our standard business model involves a transaction fee. If you use our fiat assets for payment, or make a trade on IDEX, you pay a small fee (anywhere from 0.15% - 0.3% depending on the type of transaction).

DVIP
DVIP is an alternative way of purchasing our product, similar to a gym membership. Those holding DVIP have unlimited free transactions of our fiat assets, as well as unlimited free trades on IDEX, until Jan 1st 2020. On Jan 1, a full membership can be traded in for an additional $150 in transaction fees.

If we look at IDEX for example, by making $60k-100k in trades you will have accrued >$150 in fees. Many traders do that amount of volume in a single day! Couple that with the 3+ years of unlimited services, and you can pretty quickly see how these memberships will be a desirable asset.

[bittraffic]

The team's information should be best posted here than only on your website. The photos on your members by the way doesn't look like they are real. Its kinda how declouds did it to scam users. But anyway, I'm interested to see your bounty programs if there is and may probably join if i find it good.

[decentralizedcapital]

The team's information should be best posted here than only on your website. The photos on your members by the way doesn't look like they are real. Its kinda how declouds did it to scam users. But anyway, I'm interested to see your bounty programs if there is and may probably join if i find it good.

Hey Bittraffic, thanks for the feedback, we're adding our bios to the post now.

As for our website photos, what can I say, maybe they are too high quality?   Here are some more photos of the team at Devcon2 with Vitalik, as well as our CEO presenting our product at International Blockchain Week's Demo Day. We're working to get these added to the post too but are having issues with the imgur links not displaying in line.

Team: https://i.imgur.com/QnK6VG2.png
Demo Day: https://i.imgur.com/Pb833a7.png

Thanks!

[muratsink]

how much total supply coin?

[decentralizedcapital]

how much total supply coin?

Can't believe we overlooked this in the full post!

Only 2000 memberships will ever be created. 1500 memberships will be sold in the initial sale, which is already underway,
and the remaining 500 will be reserved by DC for sale at a later date. I've updated the main post to include this.

[Triload]

Another ico on ethereum? I will say no.

We agree that there is a bit of an Ethereum ICO craze at the moment, but unlike the vast majority of them, our base service is already built and operating. We're not asking for millions of dollars to prove that our business is possible, it's already been delivered.

The number one goal here of the membership sale is to jump-start the DC network. DVIP will give early adopters an incentive to begin using the DC Asset platform, as well as provide the business with revenue that can be used for market making once we get the assets listed on the exchange (like tether we can be used for fiat arbitrage between exchanges, but with much faster settlement times). As our network and transaction volume grow, so does the benefit to our customers and members.

DC also has some other great ideas on the product roadmap, and this membership sale will provide us with the revenue necessary to implement our vision. As mentioned above DVIP holders are eligible for discounts on future products.

As for the decision to build on Ethereum, this platform makes the most sense because of the possible synergies that come from native integration with other Dapps. Our goal is to become a cornerstone of the Ethereum network, the preferred way to pay for and use all of the other great products being built.

adelivered project? Nice, good luck hope you will get the fund you want, how much fund is your target?

[arransiv]

Another ico on ethereum? I will say no.

What do you want? Another ICO on WAVES? 

This project is something silimar to ICONOMI or I'm tripping here?

[decentralizedcapital]

Another ico on ethereum? I will say no.

We agree that there is a bit of an Ethereum ICO craze at the moment, but unlike the vast majority of them, our base service is already built and operating. We're not asking for millions of dollars to prove that our business is possible, it's already been delivered.

The number one goal here of the membership sale is to jump-start the DC network. DVIP will give early adopters an incentive to begin using the DC Asset platform, as well as provide the business with revenue that can be used for market making once we get the assets listed on the exchange (like tether we can be used for fiat arbitrage between exchanges, but with much faster settlement times). As our network and transaction volume grow, so does the benefit to our customers and members.

DC also has some other great ideas on the product roadmap, and this membership sale will provide us with the revenue necessary to implement our vision. As mentioned above DVIP holders are eligible for discounts on future products.

As for the decision to build on Ethereum, this platform makes the most sense because of the possible synergies that come from native integration with other Dapps. Our goal is to become a cornerstone of the Ethereum network, the preferred way to pay for and use all of the other great products being built.

adelivered project? Nice, good luck hope you will get the fund you want, how much fund is your target?

Thanks Triload.

If we sell all 1500 memberships at the tier 1 price of $150 we'll raise $225k. This revenue target is enough to deliver IDEX and continue to operate until IDEX is profitable enough to support us.

With free trade fees even a small trader can benefit from a membership. It's not hard to trade $100k per month with $5k in capital, and that one month alone would make the membership worth it. The rest of the months you're trading for free, and when it expires you receive a $150 free fee credit. And memberships are transferable in case you decide it's not for you.

DC assets are the backbone of our other products. A decentralized exchange won't be very popular without the ability to trade fiat, and DC assets allow us to launch and grow with fiat integration in place. We delivered our first product with limited funding, demonstrating that we are able to execute in this space and are more likely to deliver on our expansions than a company with no prototype or live product.

[decentralizedcapital]

Another ico on ethereum? I will say no.

What do you want? Another ICO on WAVES?  

This project is something silimar to ICONOMI or I'm tripping here?

Similar in that we both deal with financial products, but I also think you may be tripping a bit

DC started by issuing fiat backed cryptoassets as ERC20 Ethereum tokens. This is similar to Tether on Bitcoin with their USDT, but much more powerful as it enables customers to use fiat in Ethereum smart contracts (as payment, deposits in escrow, things we haven't thought of yet). We've expanded this to Bitcoin, with BTC.DC, that similarly allows you to use Bitcoin on Ethereum.

Our current development effort is IDEX, where we're providing a secure place to trade these and other Ethereum tokens. IDEX represents an improvement in security over existing exchanges. Traders control their funds using a private key, and there is no central repository of funds for a hacker to target. But like all exchanges it still has to have liquidity, and that's the main goal of selling DVIP. The more customers and liquidity we have, the more valuable the DC network becomes to us and to those who use it.

Iconomi, on the other hand, is creating a platform for managing portfolios of all types of cryptocurrencies. Iconomi could potentially use IDEX for trading, and DC assets for on-chain cash management and real time proof-of-reserves.

[mia_houston]

Please send 13.72 Ether per DVIP to the following address : 0x0d845706ddc11f181303a80828219c714ceb3687

Hi Dev I was wondering about your project I got a little doubt to Invest into your project this ICO use escrow btw ? above I just tried to purchase DVIP token but..

[decentralizedcapital]

Please send 13.72 Ether per DVIP to the following address : 0x0d845706ddc11f181303a80828219c714ceb3687

Hi Dev I was wondering about your project I got a little doubt to Invest into your project this ICO use escrow btw ? above I just tried to purchase DVIP token but..

Hi thanks for your interest.

Our sale is being performed via an Ethereum smart contract. All you have to do is send Ether to that address, and the contract will calculate how much DVIP you have purchased and issue it to you automatically (along with any refund of ETH that doesn't purchase at least 0.01 DVIP).

In order to see the DVIP you have purchased you need to add it to your wallet software. Here are the parameters:

Token Address: 0xadc46ff5434910bd17b24ffb429e585223287d7f
Symbol: DVIP
Precision: 2

Please let us know if you have any other questions. Thanks!