Payment
https://blockchain.info/tx/08b902572e7434fd60a6b3a9ce2d54b8c2e348400acae535e25479438726a116
How you get $ for followers.
I don't, I am just expanding my audience now.
Later when my audience will buy more STEEM they will have more voting power, and they can vote on my posts with more power, so I will make more money /post.
It's a long term investment into followers.