In the world of PPC, it is a great strategy to do exactly what your highest performing competitor is doing, but do it a little better.
Don’t get me wrong! There is always room to formulate unique strategies that will blow the competition away.
To get an idea about the targeting you can do in Adwords, here are a few examples…
Keywords: This targeting method has been the bread and butter of Adwords for many years. Keywords give advertisers the ability to choose what search terms they want their ads to show for. Any business can use this method to show up at the top of Google for nearly any search related to their service or product.
Remarketing: Getting someone to your website is a feat in itself, but getting them to come back can be a battle that is often lost. Luckily, building a remarketing list can easily solve this problem. You can show both display and search ads to people who have visited your website.
Managed Display Placements: Display ads sometimes get a bad rep due to poor performance. This is often a result of the pages Google automatically chooses to show your ads on. Managed Display Placements lets the advertiser choose what website, and even what page on a website they want to show their ads on.
Ad Scheduling: Showing ads 24/7 can be costly for any business and will most likely lower the ROI. Ad scheduling lets you show your ads during peak times of the day and even lets you adjust bids during these times. This feature comes in handy when you are running a call only campaign and have people by the phone during specific hours.
Negative Keywords: This is a form of anti-targeting that can plug up leaks in an account. By stacking negative keywords into a campaign, you can save your precious budget from searches that you are not looking for. A common example of a negative keyword is the term “job”. Having “job” in your negative list will prevent job searchers in your industry from clicking on your ad.
All of these targeting methods can be used to work together so that your business is part of the discussion during every move a potential customer makes online.
I think you are starting to realize how much control you can have with PPC advertisement, but hold onto your horses, there is still one more key ingredient.
You Can Track Their Every MoveSome of the most advanced tracking in advertisement can be done using PPC.
Knowing exactly what keywords, days of the week, and hours of the day are resulting in conversions is how you make money using PPC. Without this knowledge you could be advertising in the dark and completely missing your target audience.
In my opinion
http://ppcadmedia.com has great promise and as a fact is backed by a multi million dollar cooperation .
