[ICO] Branche - Mobile & Blockchain tech disrupting consumer financial services

[Odd Thomas]

Will there be social rewards campaign? Why only now a btctalk account? This project is very specific and it's just about Americans.

North Americans you could say.

[1714152841]

1714152841

[BlockchainOS]

okay... so where is your ICO schedule? and source code maybe?

[Odd Thomas]

okay... so where is your ICO schedule? and source code maybe?

I quoted his post in first reply it's there. https://www.branche.io/

[JohnnyCryptoCoin]

Are you running an ICO?

If yes, we can list in our database in TokenMarket.Net! Or you can ask more info and a request at info@tokenmarket.net

Yes! thank you, I've sent an email over.

[JohnnyCryptoCoin]

okay... so where is your ICO schedule? and source code maybe?

It's not an open source project...yet. Elements of it will be, all of the smart contract code will be published for review, however the technology we have created does have a patent in for it. We are a defensive patent company and are dedicated to be transparent, as possible, with our business model and technology.

The Fair ICO contract code, and some other packages, we are using is here: https://github.com/DES-simeon , anything that is public will be open source.

Let me know if you have any further questions, the ICO has started already and we extended the +15% bonus for another week to make up for our lack of experience when it comes to direct marketing.

Cheers,

John

[JohnnyCryptoCoin]

Will there be social rewards campaign? Why only now a btctalk account? This project is very specific and it's just about Americans.

The Branche Loyalty Token is the rewards program, the tokens are linked to 10% of Branche's revenue stream from fees on micro-credit.

We have two tokens we are using, but only the Branche Loyalty token is suitable for a crowdsale. We have designed it with the idea to encourage active participation on the network by giving you the ability to capture that additional revenue.

At the simplest, we will be creating a Smart Contract to hold the Branche Loyalty token 10% revenue stream. You will be able to send the BLTs to the contract, where they will be consumed (removed from supply) and the Ethereum value of the tokens will be sent back to you.

The supply and demand of the tokens is relatively simple, the max supply is a percentage of overall sales volume and we are estimating that by year 2-3 there should be $8m USD in the BLT escrow contract. Depending on how many BLTs are created through the crowdsale, and our sales volume, will determine when new supply will start being generated.

As for the markets we will be operating in directly, we are targeting Canada first and then licensing the infrastructure to local companies and individuals that already have the regulatory access in their environment.

Each country has their own rules and culture around micro-credit and it is much easier to partner will local actors than to attempt to secure regulatory access. We are creating infrastructure and Branche, the micro-credit company, is an example of how to use the infrastructure.

We compete against Kiva just as much as we do Money Mart in North America.

[robelneo]

This is a good project actually but people are posting negative comments and acceptance is not really good in general,this is not about the project,but certain aspects and parts of your Ico gave us a warning sign ,some of these are : Newbie opening an account,no pre announcement so people can prepare and look further,No escrow to establish the reputation of the project there may be many more red tag but we'll see in the coming days.

[Crypto Girl]

so how can Branche helps to people? what are the edge of this coin from those running financial institution that offers some various financial scheme?
is it a coin or a services?

[JohnnyCryptoCoin]

This is a good project actually but people are posting negative comments and acceptance is not really good in general,this is not about the project,but certain aspects and parts of your Ico gave us a warning sign ,some of these are : Newbie opening an account,no pre announcement so people can prepare and look further,No escrow to establish the reputation of the project there may be many more red tag but we'll see in the coming days.

Totally fair, my account is actually from 2014 if you check my profile and I've been a lurker on the boards before that, I just never post here and wish I did as I didn't know about the newbie posting rules (makes sense in hindsight).

The pre-announcement on Bitcointalk is my fault, we have been engaging with the community through Reddit, Twitter and Facebook and I was trying to find help with posting after I realized the problem was my newbie account. I'm mostly active on reddit under the same username JohnnyCryptocoin, but for the most part I am a lurker and don't really have a ton of experience with managing forums. At this stage we just went ahead to get awareness of our project out there and start talking with the community here as it was clear we are not getting the eyeballs on the project.

We understand the short notice and to reassure everyone, the ICO is not our only funding source. We are also have traditional startup funding and investment coming in and have always been planning for it. The reason for us to run an ICO, and specifically the Branche Loyalty Token, is to raise awareness of the project and get some early feedback. We are not looking to raise a ton of money here either, we are really just looking for about $100K of investment into the ICO and that is to start getting individuals directly involved in the company as customers.

https://www.smithandcrown.com/event/branche-ico-crowdsale-payday-lending-platform/

The Smith and Crown review and listing is worth it just for that, it has already been a tremendous help in the last 24 hours with our negotiations with some local Angel investors, we are working to lock in investors that will also be Lenders and provide liquidity during the alpha and beta testing phases.

The escrow bit is the one complaint I don't really understand, our accounting firm Welch LLP, http://www.welchllp.com/about/, are providing the financial oversight for the company. They will be providing the monthly financial statements and are responsible for holding the ledger nano S in escrow.

We will not have direct access to the funds and while Welch LLP has an crypto-tax expert in house, that is for the accounting side and are not comfortable with PKI disaster recovery and access control policies at this time. The company will not have direct access to the funds, it will require a representative of Welch to be present to access the bank storage of the key. I will write up a more detailed blog article and get it posted tomorrow to clarify that.

While I recognized they are not from the crypto-community, they are a well established account firm that goes back to 1918 and have tons of experience with holding funds in escrow. This process is just slightly different for them in that we are securing a physical key instead of the physical assets themselves.

[mia_houston]

Just see the videos that was look promising anyways this ICO using escrow ?

[JohnnyCryptoCoin]

so how can Branche helps to people? what are the edge of this coin from those running financial institution that offers some various financial scheme?
is it a coin or a services?

Branche is a micro-credit platform service, we are focusing on payday loans and cheque cashing first and then later B2B invoice factoring as they are the micro-credit financial instruments most common in North America.

What we do is similar to Uber and AirBnB in that the platform service brings a massive savings to operating costs by optimizing the business processes. So we can offer a faster, easier, and contextually appropriate services in ways the existing industry is unable to. The smart contract side opens up the entire platform and lets everyone share in the revenue and Branche can insure the liquidity providers and curate the network of bad actors.

The Branche Loyalty Token, and we are selling the initial supply of the tokens, get their value from 10% of the micro-credit fees on all transactions. The 10% of Branches revenue that is dedicated to the BLTs will be held in a smart contract, and you can send the tokens to it to cash out. You will get a premium over market value if you become a Vendor or Lender on the network, they are designed to give the best value to the active user base.

[JohnnyCryptoCoin]

Just see the videos that was look promising anyways this ICO using escrow ?

I'll get a blog post out tomorrow morning to get into more detail about it and get the website updated. It is in the Whitepaper but at the very end and I didn't go into enough detail on it, my apologies on that.

The escrow bit is the one complaint I don't really understand, our accounting firm Welch LLP, http://www.welchllp.com/about/, are providing the financial oversight for the company. They will be providing the monthly financial statements and are responsible for holding the ledger nano S in escrow.

We will not have direct access to the funds and while Welch LLP has an crypto-tax expert in house, that is for the accounting side and are not comfortable with PKI disaster recovery and access control policies at this time. The company will not have direct access to the funds, it will require a representative of Welch to be present to access the bank storage of the key. I will write up a more detailed blog article and get it posted tomorrow to clarify that.

While I recognized they are not from the crypto-community, they are a well established account firm that goes back to 1918 and have tons of experience with holding funds in escrow. This process is just slightly different for them in that we are securing a physical key instead of the physical assets themselves.

100%, we are using a traditional accounting firm to provide the escrow services. We will be consulting with Welch to get their internal processes updated to support cryto-assets, the future is going to be all about that and they recognized that right away. We could not be happier with them as a company, both the accounting (Welch LLP) and the consulting (Welch Group) where our vCFO David Ewart comes from.

[CjMapope]

the real Definition of ICO "I CON OTHERS" hahahah

o haha thats a good one ;p   

damn, everyday a new project, everybodys got ideas just waiting for funding! ;p   

Will be following this one to see how it goes.  I personally am ICO tapped out for the holiday season, wheres the mining anymore? \cry  ;p

Best of luck and Happy Holidays!

[TKKP]

where can I find the links for this coin?

[Brattavito]

I think this smart project for the future

[Crypto Girl]

so how can Branche helps to people? what are the edge of this coin from those running financial institution that offers some various financial scheme?
is it a coin or a services?

Branche is a micro-credit platform service, we are focusing on payday loans and cheque cashing first and then later B2B invoice factoring as they are the micro-credit financial instruments most common in North America.

What we do is similar to Uber and AirBnB in that the platform service brings a massive savings to operating costs by optimizing the business processes. So we can offer a faster, easier, and contextually appropriate services in ways the existing industry is unable to. The smart contract side opens up the entire platform and lets everyone share in the revenue and Branche can insure the liquidity providers and curate the network of bad actors.

The Branche Loyalty Token, and we are selling the initial supply of the tokens, get their value from 10% of the micro-credit fees on all transactions. The 10% of Branches revenue that is dedicated to the BLTs will be held in a smart contract, and you can send the tokens to it to cash out. You will get a premium over market value if you become a Vendor or Lender on the network, they are designed to give the best value to the active user base.

thank you, that's a very clear explanation.

[JohnnyCryptoCoin]

the real Definition of ICO "I CON OTHERS" hahahah

o haha thats a good one ;p  

damn, everyday a new project, everybodys got ideas just waiting for funding! ;p  

Will be following this one to see how it goes.  I personally am ICO tapped out for the holiday season, wheres the mining anymore? \cry  ;p

Best of luck and Happy Holidays!

Thanks!

There will be lots of opportunity with Branche to invest later on down the road and as I mentioned in a previous post, the ICO is not about raising a ton of money as we have traditional funding sources. It is partially about raising awareness of the company and learning how to do that as a company

What we want is *you* as an individual involved in the project. The heart and soul of this network will be the people that provide and consume the services and Branche is the infrastructure that links them together, while curating the network of bad actors and covering the bad debt.

Please sign up for the newsletter if you haven't already, we will be reaching out to for early testing and feedback as we move forward.

Cheers and have a wonderful holiday yourself!

[JohnnyCryptoCoin]

I think this smart project for the future

Thank you, and please sign up for the newsletter if you haven't already. We will be using it to reach out and involve the community in the development process.

Cheers!

[Jian_Liux]

Total token supply only 600,000, it sounds interesting. When crowdsale Branche will be started?

[JohnnyCryptoCoin]

This is a good project actually but people are posting negative comments and acceptance is not really good in general,this is not about the project,but certain aspects and parts of your Ico gave us a warning sign ,some of these are : Newbie opening an account,no pre announcement so people can prepare and look further,No escrow to establish the reputation of the project there may be many more red tag but we'll see in the coming days.

To go into more detail:

There has been some confusing around our escrow process of the ICO funds and I wanted to expand on the process we are using, and our reasoning behind it.

We are using a traditional accounting company, Welch LLP(founded in 1918), and has a wealth of experience with providing these types of financial services.

The process we mutually decided on with Welch to manage the funds, at this stage, is to leverage the security provided by a hardware wallet (Ledger Nano S) and secure the device and backups at separate locations, with the requirement of a representative of Welch to access them and process transactions.

The monthly draw down of the ICO funds will then be transferred to Branche companies wallet(s) (i.e. hot wallets and cold wallets) and allocated by David Ewart our CFO and sent primarily to our company’s Shake Visa cards, using the Branche app as the feature sets come online throughout the development process.

Branche as a company embraces the concept of ‘eating your own dogfood’, which was original popularized by an accidental private conversation being posted publicly (Steve Yegge original post, worth reading: https://plus.google.com/+RipRowan/posts/eVeouesvaVX). The concept when broken down is a very simple test of your value prop, i.e. if I won’t use my own product, why would anyone else?

That is what I have done, since Shake launched their alpha, I have been using the funds transfer in the same manner our user base will, by storing value in crypto-assets for short time periods and then transfer the bulk of the value to Shake, then using the Shake Visa card to pay for my daily living, as well as the company expenses.

This takes us back to Welch and during this time period we will be helping them update their internal processes to support Blockchain based companies that are working mostly with digital assets. One of the big reason we selected Welch LLP and Welch Group for our accounting and CFO needs, is they were incredibly enthusiastic towards our value proposition and already had in house expertise with one of their employees that worked out the taxes on his own crypto-assets.

While our setup is different than most [Suspicious link removed]panies, it is a reflection of our own belief on helping to bridge the gap between the traditional financial, and legal, professionals with the optimization potential of Blockchain technologies to their industries.

Welch LLP is a company that has, and continues, to step boldly into the future while at the same time staying true to their own core value of bringing insightful analysis and expert opinions to businesses big and small.

I hope that clarifies the process we are engaging in, and in the long term regardless of the ICO we need a top-tier accounting firm to make sure we are getting the best value for our customers.
Welch LLP are absolutely in that category and it has been a pleasure working with them.

Cheers!